The price war of aluminum alloy doors and windows is almost the necessary means to seize the market. As a new brand distributor of aluminum alloy doors and windows has just entered the market, all the doors and windows channels are not as wide and many as the old dealers. Then in the formulation of aluminum alloy doors and windows price strategy, we must pay attention to sales and profits. Ensure that certain high-grade products earn profits, do image, play brand. At the same time, some doors and windows are sold with low and low price and special price products to attract consumers and promote consumers to buy customized aluminum doors and windows, occupy a certain share of the door and window market, create influence and establish reputation.
It is more effective for door and window agents to make their own strategic decisions
However, how to choose the right channel strategy of aluminum alloy doors and windows. Every door and window brand dealer has its own unique sales channel and customer channel source. For the new aluminum alloy door and window dealers, choose the right channel, many things will be half the effort to accompany, quickly have their own market share. The common problem that new franchisees encounter is that the channel is not spread out, so marketing naturally can not be targeted to run. Therefore, new aluminum alloy doors and windows brand franchisees in aluminum alloy doors and windows stores should first use their own contacts or resources to find, or borrow channels. For example, we can reach an alliance consensus with other building materials industries such as cabinets, wood floors, ceiling, bathroom, etc., recommend customer resources to each other, hold large-scale signing meetings, etc. You can also cooperate with the local decoration master, recommend a customer, or provide a customer resource to how much rebate. Don't underestimate these resources, sometimes they may bring you unexpected surprise.
In the operation process, the new aluminum alloy doors and windows brand must communicate with the headquarters of aluminum alloy doors and windows brands, be familiar with the development strategy of aluminum alloy doors and windows brands, cooperate with various activities of the headquarters, and make strategic decisions of their own franchised stores according to the strategies of the headquarters, so as to be sure in the marketing process You can get twice the result with half the effort.