Now customers like a variety of doors and windows design, this is a good thing, can let designers play their strengths, and now the door and window manufacturers are gradually expanding to all channels. In the face of multi-channel development, door and window manufacturers should try to avoid too frequent "getting rid of the old and replacing the new". For the door and window industry, innovative design of doors and windows has always been the best way to attract consumers, but we can't ignore one and lose the other.
What should manufacturers do about the relationship between doors and windows manufacturers and their products?
We should know: doors and windows update too fast, easy to have problems
For the promotion of new products of door and window manufacturers, one is to completely push new products from the beginning to the end, that is, the research and development of new products; the other is iterative upgrading, that is, improvement and upgrading on the basis of the original products. In either case, if the update is too fast, there may be many problems, such as the lack of sound production line and marketing system.
Tired of new products launched frequently
If the door and window manufacturers launch new products quickly, it will even be a burden for dealers. Stores need to change samples frequently, change materials and accessories, and retraining of product knowledge will follow. If they are constantly struggling, the dealers will only be "exhausted" but can't make any money. Before the new product matures and new products are launched, they will have to continue to replace the exhibits.
Finally, the production line needs to be adjusted frequently
New product launch, for aluminum alloy door and window manufacturers, the most headache is that the production line needs to be readjusted. The readjustment of the production line, the adjustment of equipment, the re purchase of raw materials, and even the re construction of the supply chain have also had a great impact on the door and window manufacturers.
In fact, for consumers, they need new products to meet their needs, but they don't just need new products, but they need products that are easy to use. Therefore, in the eyes of liefan doors and windows manufacturers, it is not necessary for door and window manufacturers to constantly push new products, properly launch new door and window product plans, and then do the original products well to ensure service quality, which is the correct way for door and window manufacturers to "get rid of the old and cloth new" products.