Now is the era of terminal king, more and more people seize the terminal, especially in the home building materials industry, so how to manage the terminal well?
Specifically, good terminal stores have the following characteristics:
Confidence in winning
Facing the fierce terminal battlefield, the terrible thing is not how fierce the war is, but that you do not have a heart to win! A brand with the ambition of a century old store must start from the long term, constantly explore, be afraid of making mistakes, and occupy the market commanding height step by step.
The transformation from "consultant" to "shopping guide"
In the traditional home building materials industry, shopping guides who will "cheat" are very popular. In recent years, this marketing method of "selling melons by Wangpo and boasting by oneself" has made customers feel bored. In the fierce terminal war, sales personnel must be the place of differentiation. They need to be the "consultants" who are really responsible for the customers and make them feel trusted. They will always encounter all kinds of troubles, large and small, in the decoration process. At this time, the "consultants" can put forward various useful suggestions, which can further draw the distance between them and customers.
Strive to serve home
There are many factors to win the terminal, such as store location, store image, high-quality product quality, etc. I believe that as long as the majority of franchisees do according to the company's requirements, it is not difficult to reach the standard. But one thing must be taken seriously: real sales begin after sales. In today's fierce market competition, when consumers choose products, they not only pay attention to the quality of the products themselves, but also pay more attention to after-sales service. I believe that no customer is willing to accept a product with no door or high difficulty after-sales service.
High market sensitivity
High quality terminal stores must be highly sensitive to the market. Many terminal stores think that they can live in a big store. They don't know which real estate in the area is ready to open, and which building is a germ room. I believe this kind of terminal store will be eliminated one day! In this "terminal king" era, we must take the initiative to update the market direction of the region in time, seize every opportunity!